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Holiday Shoppers Have Already Started Looking, and They're Asking AI Where to Buy
Nearly 1 in 5 holiday shoppers started before August, and AI now shapes where they buy. Here is how small businesses get ready before Black Friday.
The GLC Blog
SEO news and guides for small businesses: Google core and spam updates, Search Console, AI search and changes that affect your traffic.

Latest article
Nearly 1 in 5 holiday shoppers started before August, and AI now shapes where they buy. Here is how small businesses get ready before Black Friday.

Latest article
Facebook charging for link posts now starts after two free a month. Here's what changed this week, why ads are exempt, and what small businesses should do next.

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Threads quietly dropped link-click data from its analytics on 8 Sept 2026. Here's how to track link clicks from Threads to your website properly.

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YouTube's view count jumped in August 2026, but earnings didn't. Here's what actually changed, why, and how to read your real numbers.

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Google's August 2026 spam update knocked more top-10 sites off page one than normal. Here's what happened and what small business owners should check.

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Anthropic just released blueprints for AI shopping agents. Here’s what it actually means for small business websites — and how to get ready.

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Google’s August 2026 core update is rolling out. Here’s what’s actually moving, what to check in Search Console, and what not to touch yet.

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Anthropic is watermarking Claude’s output worldwide. Google still allows useful AI-assisted pages — but unmeasured AI-only publishing, and false alarms from grammar checkers, are about to get more expensive.

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How to set up Google Search Console properly, which reports to use first, and the SEO and GEO metrics UK businesses should actually measure.


